Billboards Don’t Have to Suck - Part 2
Missed Part 1? It’s right here.
what people actually like
Compelling, creative ads are unusual. And unusual is good. People stare at unusual. People remember unusual. Especially on a billboard.
On LinkedIn, I posted this campaign we did for Sonic.
That campaign ran in 2015. It won Best of Show at the OBIE Awards. It won a gold National ADDY. It got a little bit of press. It performed great for the client. But I posted it seven years later on a whim. Holy shit. Over 1,000 reactions and almost 100 comments. Clearly, people love LOVE LOVE really great OOH. And not just ad nerds. People from all walks of life liked and shared this post.
I think this proves billboards don’t have to suck.
let’s redefine normal
We’re on a mission to change expectations for out of home creative. We steer away from typical billboard tropes—big corporate headshots, bar at the bottom with three points of contact and a directional, a last minute addition in a starburst in the top right corner.
Out of home, for us, is a live event rather than just a business card on a stick. We do this for brave clients who want the unexpected. Want to join us on this mission? Let’s get up to something.
By the time we retire, maybe we’ll have influenced TV and movie producers to think, “This billboard in the background of this scene, it better be good or it’s going to stick out like a sore thumb.”
