Out of Home Creative Training

18 Months to Bigger, Beefier Contracts.

Better creative brings attention to your media. Attention on your media brings your clients more business and your business more clients.

They don’t teach out of home creative in school.

We had to learn through our 25 years of experience creating unique and compelling out of home. We’ve consolidated all this knowledge into our Out of Home Creative Training Classes. After 18 months, students will know everything we know about out of home.

Meet the teachers.

Todd Turner started his ad career at Adams Outdoor where he moved up the ranks from designer to national creative director and collected multiple OBIE and ADDY Awards. He spent more years at Outfront, Blip, and full-service agencies before co-founding Up To Something.

Richard Molinaro has had a varied career with award-winning runs in advertising agencies and media companies including Outfront, Durden, and Adams. As Up To Something co-founder and a swiss army creative, Richard can spin words as well as he can conjure imagery.

How you’ll do it.

Weekly 1-Hour Virtual Sessions

3-8 students in each session.


DISCUSSION
Presentation on various topics.

PRACTICE
Simple activities based on our current topic.
Group brainstorms.

CRITIQUE
Group feedback on real projects.
Review campaigns from outside the group.

GUEST WEBINARS
Learning sessions from advertising experts.

What we’ll cover with you.

TERM 1: MONTHS 1-6
The foundations are anything but basic. We’ll go deeper and even more specific for out of home media.

  • Color

  • Typography

  • Imagery

  • Layout

  • Concepting

TERM 2: MONTHS 7-12
We’ll dig into the stuff they don’t teach in design school.

  • Copywriting

  • Creative Briefs

  • Advertising Strategy

  • Portfolios

  • Discovery Skills

  • Presentation Skills

TERM 3: MONTHS 13-18
Beyond the classroom. This is where training becomes real-world practice—with us, working with you on select projects. (like an in-house creative director)

  • Concept Collaboration

  • Continued Mentorship

  • Special Effects & 3D

  • Project Management

  • Unique Media

Who’s already working with us.

$5,999

per student per term

  • Discounts for multiple students

  • Only commit to one term at a time

18 months from now, you’ll see your company’s creative on the street and wonder how the hell it got so good.

And so will your clients.

Five (5) reasons why you want to commit to out of home creative training:

  1. You’ve committed to sales training to pad your profit? This is no different.

  2. Creative is a function of Sales and vice versa.

  3. We’re a hell of a lot more cost effective than hiring in-house Creative Directors.

  4. Creative teams need clear direction, feedback, and process. Even yours.

  5. Creative unicorns are rare. Build your stable for thoroughbreads.

Questions?

Let us know what’s on your mind.

Looking for something different?

We will create workshops or seminars tailored to your team or event. Even in-person if that’s your craving.

Drop us a line to get started.