One and Done: Our Favorite Out of Home Ads with One-Word Headlines
The general rule of thumb for billboard copy is seven words or less. But why use seven if one will do?
Check out some of our past work where we cut copy to the bare minimum to make maximum impact.
Planet Fitness - RUN!
A laundry list of amenities and equipment won’t get people to exercise. But zombies will.
Texas Weight Loss Center - Imagine
When it comes to weight loss ads, the before-and-after idea has been done to death. This billboard makes you think (and sticks with you) with one simple word and a perfect visual metaphor.
Valley Greek Festival - ΩMG
If you want to fight us on whether this is one word or three, bring it on. A visual twist to a simple headline is all we needed to draw people to this Greek festival.
Galveston Orthodontics - Confidence
One word cleverly art directed. Just enough to get viewers to think and nothing getting in the way of the advertiser. Do you like how the gaps separate the syllables?
Kuhn & Kuhn Divorce Attorneys - Oops
Mistakes happen, but not on this billboard. This has just the right amount of elements to stick with viewers for a long time. And to make other lawyers rip off our idea as their own. (Dear other lawyers, come up with your own ideas.)
