Hooves or Paws, Out of Home Drives Traffic
Jeffers is a one-stop-shop in southeastern Alabama—it’s where folks go for all things pet, from Affenpinschers (dogs), and Lipizzaners (horses), to Selkirk Rexs (cats) and Zebus (cows), they’ve got what pet lovers need. And It’s not merely their pet and farm supplies that make Jeffers special, but the knowledge of 45 years in the industry. Knowledge that would convince animals to shop there. If they could.
When Jeffers came to us wanting to focus their advertising on their Dothan store, they wanted to know if out of home could help.
And with out of home, there’s no better way to remain top-of-mind, than out among their audience on a daily basis.
Could billboards drive foot traffic? Could we craft a well-timed and thoughtful message? And then place it strategically around the market?
Yes. In time. First, people need to be made aware that Jeffers is the name to know in pet equipment and provisions. With thousands of people moving to Alabama in the last few years, and less of a concentrated focus on local marketing, it was important that Jeffers establish and maintain a presence. And with out of home, there’s no better way to remain top-of-mind, than out among their audience on a daily basis.
It’s positioned in a scrappy aesthetic because taking care of animals is a scrappy business. It’s cleaning up sh#t.
”If they could, they would” — it’s actions that’re louder than words. It’s the animals we know, in unfamiliar situations. It’s positioned in a scrappy aesthetic because taking care of animals is a scrappy business. It’s cleaning up sh#t. It’s feeding. It’s veterinary appointments, dewormers, flies, dander and everything else you’d expect when caring for and nurturing near-wild creatures.
It’s a lifestyle that comes with its own specific challenges. And Jeffers, wants to remedy some of those bottlenecks and pain points, by offering customers everything they could possibly need when it comes to their animals. With this out of home campaign, Jeffers is doing just that—because how can you address a need, if people don’t know you’re there for them.
