Best of the Best Better Best Practices of Out of Home Advertising Creative: Imagery
The typical “Best Practices” for out of home have become more like “bad habits.”
Headlines in Arial Black. Yellow backgrounds. Messy images. Umpteen points of contact. We think out of home deserves better. We’re upping the ante with our “Best of the Best Better Best Practices of Out of Home Advertising Creative.” BOTBBBPOOOHAC, if you’re nasty. We’ll cover misconceptions about type, color, imagery, and content.
In this video, we cover imagery — objects, people, and places.
We start with a simple rule to use when picking an image for your billboards, and then we drill down into specific use cases.
ICYMI, we have other videos in this series that cover content and typography. Check back often for more “Best of the Best Better Best Practices of Out of Home Advertising Creative” Videos.
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