Best of the Best Better Best Practices of Out of Home Advertising Creative: Typography
The typical “Best Practices” for out of home have become more like “bad habits.”
Headlines in Arial Black. Yellow backgrounds. Messy images. Umpteen points of contact. We think out of home deserves better. We’re upping the ante with our “Best of the Best Better Best Practices of Out of Home Advertising Creative.” BOTBBBPOOOHAC, if you’re nasty. We’ll cover misconceptions about type, color, imagery, and content.
In this video, we cover typography — fonts, size, weight, style.
It might surprise you to learn that other fonts besides Impact are legible on billboards. Even script fonts. If that blew your mind, smash the play button below.
ICYMI, we have another video in this series that covers what to put on your billboard and what not to. Check back often for more “Best of the Best Better Best Practices of Out of Home Advertising Creative” Videos.
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