Your Ad Campaigns are a Team Effort
And when major players like television and billboards come together, enhancing each other—you score—BIG.
Just ask Munley Law in Scranton, PA, as they continue expanding their advertising roster with timely and relevant billboard messaging, all carried on the shoulders of their initial sports-themed TV spot.
But the play doesn’t end there.
The TV Sport
Munley Law’s unique game plan started with a single television ad positioning the family-run injury attorney law firm as players coming together to fight on behalf of their clients. Champions for Justice—there in the thick of it, on the field. Where it counts.
The Perfect Handoff
After they ran this successful sports-themed television ad, they came to us wanting to integrate their TV spot into their billboard campaign. With a strong conceptual foundation, we went to work, moving the chains bit-by-bit with messaging meant to carry the campaign across the goal line.
The Drive
In the injury law practice industry, there’s no room for stutter-steps or slides. The same can be said for injury law advertising—especially billboard advertising. As injury law, is one of the largest segments in national billboard spending, injury attorneys must constantly drive their messaging through, because if they don’t, their competition will.
Maintaining Momentum
Injury law billboard advertising is a competition that never ends. Munley Law knows this. It’s why they’ve kept their campaign fresh. How they maintain peak performance day in and day out.
They’ve built out their billboard campaign messaging. Changing it so that it remains relevant. Cultivating consistency between each piece of the campaign and positioning different forms of media as enhancements. Each an asset to the team.
Overtime and Rematches
As Munley’s injury attorney billboard messaging grows and strengthens their brand further, it also acts to enrich their original television spot, reinforcing their team-minded, leave-it-all-out-on-the-field campaign strategy. More than preparing the Munley brand for what promises to be a hearty competition from here on out.
Let’s make your injury law firm the MVP in your area. Reach out, and we’ll help you create an out-of-home campaign that hits, and hits hard.
