No fame. No gain.
When you’re the talk of the town (or the nation, or the world), opportunities find you. You - are - popular.
And, as a business owner, or brand marketer, you’re here to get popular, because you know that popularity means relevance. Relevance means attention. Attention means opportunity. Opportunity means big gains.
You’re here to be the buzz. The sh*t. The thing that people can’t not talk about. OR, as Byron Sharp puts it, in his book How Brands Grow, “... Get noticed. Be consistent, yet fresh and interesting. And stay competitive, keep up the mass appeal; don't give customers reasons not to buy your brand.”
1. Become a spectacle worth talking about.
Find the thing that makes you, YOU—and inevitably, you’ll find the thing that connects you to your soon-to-be fans. They’ll want genuine. They’ll want unique. And before you can take the stage, you’ll need to know why you’re up there in the first place.
But before there’s any talk of billboard design, you’ll need to have something worth promoting.
2. Right stage. Right Audience.
Use a tried-and-true platform to shout your “you-ness” and your “why” from on high—a platform that’s been around for thousands of years—for real. Out of home advertising—billboards, bus wraps, subway posters, wild postings, and a ton more.
Creatively designed billboards are the booming megaphone that never quiets. And yet, if your billboard design is used properly, they can be the one-on-one conversation that ingratiates you to your fans.
3. More than 15 minutes.
At this point, you’ve earned a level of fandom. But fame is fleeting. You’ll need to create more spectacles around your brand—you can call it that now, you’ve earned it—that delight your followers and ensure they never forget you. That’s where compelling and consistent billboard creative comes into play. Maintaining relevance, means remaining timely and interesting—staying, popular.
Like anyone or anything trying to stay at the top of their game, it takes work. It takes dedication that goes well beyond your foundation. And there’s no skipping steps, no rearranging the order. We’ve seen some folks try, and sheesh, that’s a one-way ticket to burnout. 1 comes before 2, and 2 before 3.
Do it right and take comfort in the fact that, and we’ll quote Mr. Sharp again, “we are in the golden age of mass media and mass distribution, and marketers who realise and exploit this will do very well.” That’s billboards. That’s beautiful, intelligent, audience-appropriate billboard design. That’s us.
Let’s get your brand in the spotlight. Reach out, and we’ll help you create a billboard campaign that grabs attention and holds it throughout the entire show—and then some with that sweet buzz and word-of-mouth.
