Is Your Billboard Advertising Punching Up?
Because nothing says “go to my competitors,” like imitation advertising. Like sameness. If you’re better, than f#cking say it! And say it loud enough to knock the big chains and parallel competitors off their footing.
Screw A-B. Go from A-E
This doesn’t mean you’re taking a short cut. You’re not cheating. And you’re definitely not immune to certain standard steps within the consumer’s journey. It means you’re making your advertising work for you. It’s not enough to throw up on an ad and hope it does something. Good advertising takes research. Thought. Relentless devotion. And comfort in being different. Luckily, it’s a relationship between advertiser and agency or, in our case, advertiser and consultant—we’re cheaper. And, in any good relationship, there’s give, and there’s take.
F#ck the Heavy Lifting
Mostly. There will be some very pointed questions. Uncomfortable meetings. Even long meetings. But the bulk of finding out who you are and what your business is capable of, will firmly weigh on the agency or consultant—that you choose to partner with—hopefully us. You will do some soul searching. Some real noodle-nudging calisthenics. All to provide us with the information we need to put you on the tippy-top of people’s minds. And you do it with the best damned billboard advertising this side of big agencies.
Stand the Eff Out
By this point, you’ve earned it. You’ve built your business. You’ve done what so many others have not had the stomach to do and you’ve succeeded—for now. Your growth, hinges on how well you set yourself apart from your competition. If we’ve done our job and researched you and your audience—judiciously—then your shiny new billboard advertising plants your stake firmly in the ground. Your audience can’t unsee you. Your competition can’t ignore you.
Punch Up
Because, if there’s one thing that billboard advertising does really, really well, it’s brand awareness. And blowing up brand perception. So while you might not stand at six foot one, 220, with good billboard advertising, you’ve got more than enough power behind you. You’re PunchOut!!’s Little Mack going toe-to-toe with the Mr. Dream, or Mike Tyson, depending on your preferred version, of big box stores and national chains. We’re your trainer, publicist, and muscle, all in one, helping you get the job done.
Stay Sharp & Stay On Top
It’s not enough to win once. Continuing to push your advertising, year after year, only further solidifies your place in your customer’s mind, and dare I say, heart? McDonald’s isn’t hurting for business, and yet, they’re out there in the ring defending their title with billboard advertising. Repeatedly. Constantly measuring and reassessing, how they stack up against their opponents and adjusting.
Wanna know how your business can punch above its weight with billboard advertising?
We’re here for it. We want to be your billboard experts. From creative to planning to hoisting you on our shoulders in the middle of the ring. Let’s get up to something.
