Your Agency Isn’t Really Into Billboards
You’re a multimedia agency. Lots of moving parts. An array of channels and active initiatives.
Out of home is not your priority. Not planning it, pushing for it, or learning about it, as it relates to overall campaign concepts.
It’s cool. We get it.
Maybe billboards are old. Maybe you don’t fully understand out of home’s capabilities. Maybe you’re running lean and don’t have the folks to devote time to really push outdoor. Maybe you haven’t seen the returns to warrant another go with out of home.
Whatever the case, Todd Turner and I are here to help. We’re here to listen. We’re here to educate in any way that we can, because—we f#cking love out of home advertising—and then some.
Take Sparklight for instance. We provided conceptual assistance in collaboration with Manifesto. We worked within their campaign and applied it to out of home, utilizing its various quirks and benefits to bolster the medium’s true potential.
And when we say out home’s true potential, we’re serious. We’ve seen it do some crazy sh*t. Hell, we’ve created billboard campaigns that broke slushy machines, spurred a hiring surge, and ingratiated their way into Tripadvisor commentary on traveling through South Carolina.
Think of us as out of home creative consultants or fractional creative directors. There when you need us, and only a phone call or video chat away when you don’t.
So, if you’re an agency, looking to add out of home to a new or existing campaign, buuuut uncertain on what that might look like, hit us up. It couldn’t hurt to have the conversation.
